IBM Think Centennial Exhibit
IBM's 100th year celebration exploring innovation and progress
In collaboration with IBM and partnered with SYP, we planned and designed this experiential exhibition and led executive production of its complex media components. The striking environment transformed Jaffe Drive at Lincoln Center for the Performing Arts into a bright, mesmerizing, and data-filled display that demonstrated the kinds of improvements technology can make to systems around the world.
Client
IBM
Services
Experience strategy Exhibition design Media Design & production
Date
2011
A 123-foot-long exterior LED wall drew in visitors with colorful animated patterns that visually translated real-time data about water consumption, solar energy, air quality, traffic congestion, and commerce. The data streamed in from local sensors and live feeds from government agencies and academic institutions.
The 3,000-square-foot interior space housed twenty 8-foot-tall media columns arranged in viewing clusters. Deployed between two 100-foot mirrored walls, the columns extended into infinity on both sides.
Work undertaken with the team at RAA; text belongs to RAA, image by Albert Vecerka/Esto