Orientation Gallery Guggenheim Bilbao
Immersive introductory gallery at Guggenheim Bilbao
ZERO is an introductory gallery commissioned by the Guggenheim Museum Bilbao. It orients visitors as they begin their experience in the Museum’s lobby, and provides insight into the urban history of Bilbao, revealing the layers of design behind Frank Gehry’s most iconic building, and offering a unique overview of the Museum’s permanent collection.
Client
Guggenheim Museum Bilbao
Services
Experience Design, Exhibit Design, Media Design & Development
Date
2019
The iconic architecture of Frank Gehry’s building created a unique challenge for our team: how to transform a small, narrow, and oddly-shaped space adjacent to the lobby into an unforgettable orientation gallery experience.
ZERO uses a curved projection and geometry to wrap visitors in a mirrored kaleidoscopic environment, allowing for a 300º view that gives the gallery the illusion of being 14 times its original size. This dynamic setting places the viewer at the center, extending beyond the physical limits of tangible space to create a truly immersive experience of architecture.
Completed with the team at Local Projects; all image and text rights belong to Local Projects.